Looking for product description writing software for your eCommerce store?
The top seven are reviewed here, along with relevant examples, screenshots, and real-world applications. But first, let me share some important information with you.
Great copy and quick delivery are two of the most important aspects of a successful eCommerce content marketing strategy. If you're listing a lot of products at once, you should be able to not only write great copy for each one but also write as many unique ones as possible in a short amount of time.
So, in this post, I made sure that all of the product description generators I listed write product descriptions because not every AI copywriting tool can. Second, I list them in order of efficiency.
With that out of the way, let's get started on the review.
Things to look for in a product description generator
Every AI writing assistant on the Internet today claims to do a lot of things, including writing product descriptions. But each one of them has different strengths, and not being good in one area doesn’t mean they aren’t good in others.
While I have tested all of the tools I review here for product descriptions (as evidenced by the screenshots), I want you to be able to make your own decision.
As a result, look for the features listed below in any product description writing tool of your choice.
Ease of use
Product descriptions are difficult to write. It's a few words that must both extol the virtues of your product and sell it. It's difficult enough to do it manually.
This is why any tool you choose for this purpose must have an easy-to-use interface. You won't have to spend as much time on the platform trying to write this way.
Product description writing template
Of course, this is the most important thing in a product description writing generator. That's why I said not all tools are suitable for this task.
Some AI writing tools lack this feature entirely, while others have a generic one. On the other hand, some have a wide range of product description writing templates that work across multiple platforms.
I make sure not to include those AI writers without this feature in this article.
Bulk content creation
If you’re writing product descriptions for an eCommerce store, there’d be a lot to write. What if you can generate them in bulk?
I know that’s possible because I’ve seen it at work. This isn’t a must-have but it’s a great competitive advantage if you think about it.
Affordability
Saving money should be part of your goals when selecting a product description generator for your eCommerce storefront. If you do it yourself, it's a time-consuming and stressful process that will prevent you from focusing on other aspects of your business.
Hiring a writer will be costly and time-consuming. When using a GPT-3 tool, however, this should not be the case.
These tools fall somewhere between ridiculously cheap, ridiculously expensive, and balanced. Your goal should be to find a happy balance.
Great copy
Great copy, like the templates I mentioned earlier, is essential. After all, the only reason you need to write software in the first place is for it to be effective.
As you will discover, the quality of content varies from one content generator to the next.
Let's get started with the review.
The best seven product description software reviewed
The following are the best product description writing software options on the market:
Copysmith: the overall best product description generator
Copysmith is an artificial intelligence-powered content creation tool aimed at eCommerce businesses and large marketing organizations.
The reason I think it's the best is obvious: it's the only content generation tool available today that was created specifically for eCommerce storefront owners. They also clearly state this on their homepage.
But don’t just take their word hook, line, and sinker. Let the features I’m about to show you attest to that.
Features
Top features of Copysmith for product description writing:
Product description writing
Product description writing is the forte of Copysmith. There are just so many features to make any eCommerce storefront owner succeed in their venture.
Beginning with the templates, it has the widest variety of product description writing templates than any of its competitors. Here are some of its product description templates:
- Amazon product description
- Etsy product description
- eBay product description
- Flipkart product description
- Instagram product description
- Generic product description for any platform
The benefit of this is that any product description you generate will fit perfectly into your desired platform without the need to manually tweak it.
But the real question here is: how good are these product description templates and what’s the quality of their content, right?
Here you go.
Copysmith Amazon product description
Etsy product description
eBay product description
Should I go on or you’re fine with these samples?
I guess those should suffice.
Social media post and scheduling
Well, this is another area where Copysmith is better than its peers. It writes great social media posts and that’s beneficial to you because nothing beats a great product description and a great social media post to match.
That way, you can also promote your social products on social media with some powerful words.
See here what happened when I asked Copysmith to advertise itself on Facebook:
If you’re able to get this kind of ad copy to accompany your products on social media, you’ll smile to the bank.
Blog post writing
I don’t know on which platform you’re hosting your eCommerce store, but if you own a website of your own, it’s quite likely you also have a blog.
In that case, you need to create blog posts from time to time to keep your audience and the search engines happy. But such an enormous amount of work isn’t something that’s possible every single day for any human being. Not especially if you run your own business.
The power of Copysmith’s blog post writing comes to play here. In fact, it’s one of the best blog post writing AI tools out there.
And here is what its blog post looks like:
Plagiarism detection
At the end of the day, you want to know that the copy you’re happy about is original and it isn’t just stolen somewhere which can get you penalized on Google or land you in a lawsuit.
That’s where plagiarism detection comes in. Copysmith wants to ensure that its users are confident and so it added a plagiarism checker so you can check for yourself.
What’s most interesting about this plagiarism checker is that it’s free of charge for all its users, but to a varying degree depending on your subscription package.
When I used it, it didn’t detect any plagiarism in its own copy. Some someday I thought up a plan and copied a text from somewhere on the web and added it to its content.
When I clicked on the plagiarism detector icon, it caught it straight away, like this:
Bulk content creation
I told you the power of bulk content creation before when I was discussing things to look for in product description writing software.
I first saw it in Copysmith. While I later discovered a few tools with similar features, they don’t come close to Copysmith.
With this feature, it has everything they do and still beats them in every other aspect. This is so powerful you can generate a thousand unique product descriptions in one fell swoop and download it all in a CSV.
Integrations
The integrations are one of my favorite things about Copysmith. It integrates with Shopify, Google Ads, Hootsuite, Zapier, and a lot more.
It also has a browser extension that works anywhere on the web including Google Docs and Microsoft Word.
Some of these integrations, for example, with Google Ads and Shopify, empower you to upload your content directly to those platforms with a single click.
The benefits are endless.
Pricing
With everything you’ve learned so far, I know you’re wondering what the price is.
Well, Copysmith has three pricing plans. Here are the details:
$19 per month: This allows you to generate 20,000 words and use the plagiarism checker 20 times. You can also add five of your team members and use all their integrations.
$59 per month: This will let you write 80,000 words and use the plagiarism detector 100 times. Furthermore, you can add 10 other uses to the app.
$299 per month: Almost everything on this plan is uncapped. You can access as many features as you want.
Writesonic: the budget product description writing software
Writesonic is a GPT-3 enabled writing assistant for generating long-form content and short-form content. Although Writesonic’s strength lies in writing essays and blog posts, it’s one of the best product description writing software out there.
It took me some time to know this because due to my trust in Copysmith, I easily dismissed others for some time.
At some point, when I was working on a review for a client, I had to try its product description template, and I was blown. But let’s take a holistic view of this by reviewing its features.
Features
These are the top features of Writesonic:
Product description writing
Writesonic writes great product description copy, the quality of which is only surpassed by Copysmith.
Although it doesn’t have platform-specific templates that Copysmith does, its content is of top quality and can be used across different eCommerce platforms.
Take a look at this example:
As you can see, this also came in multiple variants, thereby ensuring that you can get what you want no matter what.
Between Writesonic and Copysmith, I’d say the difference is that Writesonic is all about long-form content while Copysmith is all about eCommerce.
But my observation is that both offer high-quality content for eCommerce stores.
Integration with Surfer SEO
One of the best things that have happened with Writesonic these days is its integration with Surfer SEO. Even if you’re only writing product descriptions, you’ll still want to optimize them for search engines.
That way, when people search for your product on Google, it will be among the first to appear. In case you don’t know, Surfer SEO is an SEO optimization and website auditing tool.
It’s one of the best out there and I’ve used it on several occasions. I trust it.
Blog post creation
This is the best thing you could use Writesonic for. Even before its integration with Surfer SEO, its articles ranked high on Google.
It also writes other forms of essays, but it’s mostly targeted at bloggers and content marketing teams. Its outputs are great and its blog posts require a minimal amount of editing to get them up.
If you aren’t highly attentive to detail, you may not even know what to edit. Want to see some samples?
In my history of using an AI assistant to write, this is the best article any of them has ever written for me.
Pricing
Aside from its one-month free trial which allows you up to 25,000 words, you can get the basic package at $12.67 per month. This lets you generate up to 47,000 words.
With just $132 per month, you’ll generate 250,000 words. There are several other plans as well that you can choose from depending on your needs.
You could also check my review of Copy AI vs Writesonic.
Copy AI
Copy AI is an artificial intelligence-powered writing assistant. It is, as you are probably aware, one of the most popular in the market, and for good reason.
For starters, it has one of the most competitive pricing plans on the market. Second, it is simple to use and includes numerous templates for various use cases.
Copy AI is best suited for social media posts, but it's also excellent at writing emails, product descriptions, and blog posts.
Features
Here are the main features of Copy AI:
Product description writing
Copy AI generates the perfect product description content that you need. It doesn’t have as many templates in this category as Copysmith but it can serve you nonetheless.
If for any reason you prefer to use Copy AI, below is what it product description copy looks like:
My personal opinion is: I could use a copy like this on any of the eCommerce platforms.
Blog post writing
Copy AI has a template for generating a blog post. It’s one of their latest features and it’s called the Blog Wizard.
What I like most about it is the fact that it only works with your title, and once you enter that, it’ll develop your first draft for you in under five minutes.
All you have to do is a bit of editing and the piece will be ready to go live. It cuts the amount of time you spend writing a blog post by at least 60%.
Speaking of quality, below is a sample of Copy AI-generated blog post:
Multiple variations
Every single piece of content you create on Copy AI comes with other variations ranging from five to ten. The only exception to this is the blog post template.
Otherwise, you’ll have various options to choose from, which is a huge advantage.
Pricing
In pricing plans, Copy AI is pretty fair. You can get a freemium plan of free 2,000 words per month. The downside to this is that you can’t write a blog post on this plan.
The only other plan costs $49 per month and it gives you unlimited words as well as several other exclusive features.
You can also go for an enterprise plan which allows you to customize the app further.
Rytr
Rytr is an AI copywriting platform for generating all sorts of short-form content, ranging from product descriptions to social media content and ads.
Unlike most of its alternatives here, Rytr doesn’t generate any form of long-form content and doesn’t have as many templates. This helps make your choice really easy.
Features
These are the features of Rytr as it relates to generating content for your eCommerce business:
Product description writing
Rytr has a template for product description writing. But the content quality is average and I don’t really recommend it.
However, you may decide to use it because it’s the cheapest and that’ll certainly be appealing under some circumstances.
Below is what Rytr’s product description looks like
Social media content creation
Rytr also writes social media content. My thought on this is that they’re generic.
I used to generate social media content on general occasions. Aside from the fact that the content quality is abysmally low, it also happens to lump several social media together under the same template.
This means there’s no separate template for Facebook or LinkedIn or Twitter, or what have you.
See an example in the screenshot below:
Plagiarism checking
This plagiarism detector is the one thing I like about Rytr. For one thing, it’s completely free. But I’d say why would anyone be bothered about plagiarism if the content isn’t even that good in the first place?
I proffer a solution to this by writing about Rytr’s alternatives in one of my posts and also wrote a comparison post on Rytr vs Copy AI.
Pricing
Rytr has the cheapest pricing model in the AI writing marketplace. Here are its pricing packages:
Free: This lets you write 10,000 characters for free and use the plagiarism checker.
$9 per month: This allows you to generate 100,000 characters per month and access all the available features including the image generator.
$29 per month: this gives you unlimited characters and access to all features.
Peppertype
Peppertype is an AI content creation tool for multiple use cases. It’s mostly for generating short-form content.
If you’re on a shoestring budget for your product description writing software, this is the one I’d recommend. Why?
Because it’s as cheap as Rytr but offers some value in terms of content quality. But let’s take a look at what it has to offer you.
Features
These are the core features of Peppertype:
Product description
When I used Peppertype to generate an Amazon product description, it did excellently well. Although it doesn’t differentiate between platforms, the quality of the content it gave wasn’t that bad.
But don’t take my word for it. Let me show you an example:
That’s it. I used it to write a product description for my company and that’s what I got.
Social media content
Another area where I found Peppertype useful is social media content. At first, I didn’t pay attention to this but when I finally tried it, I was blown away.
If you need social media content that’s good and doesn’t cost too much, you can adopt Peppertype.
Blog ideas generation
You can also use Peppertype to get blog ideas in case you are having writer’s block. Its blog idea generation is a top-notch feature and can save you a lot of time when writing a new blog post.
I’ve also done a comprehensive review of Rytr vs Peppertype.
Pricing
$35 per month: this gives you 50,000 words and access to all features.
$199 per month: this also gives you 50,000 words and several other features that are not available in the first plan.
Anyword
Anyword is a copywriting tool backed by AI. This is the one I like to refer to as the king of ads due to certain features. But it’s also a powerful product description generator, and I’ll show you why.
Let’s see.
Features
Here, we’ll take a look at the features of Anyword.
Product Description
Anyword has several product description templates. This covers different platforms and a general one that you can use on any eCommerce platform.
They are:
- Amazon product listing
- Walmart product listing
- General product listing
- Perfect product headline
With all these, I’m sure the next question you have is: what does the quality look like? Below is your answer:
Ad creation
Anyword is also great for generating ads, and this is an additional advantage for you if you want to get your product out there fairly quickly.
While some of the product description writing generators we reviewed here focus on SEO, such as Copysmith and Writesonic, social media ad is where Anyword’s strength is.
Besides having templates for
- Facebook ad
- Google search ad
- Outbrain ad
- Taboola ad
- LinkedIn ad
- Pinterest ad
It also has predictive performance analytics which scores your content based on how likely it is to resonate with your audience.
Preset keyword library
Another standout feature of Anyword is the preset keyword library, which lets you pre-insert some words you want to use in your copy.
This is useful for many occasions, for example, if you want to announce new product/feature, product arrival, coupons, and so on.
I have previously reviewed the best Anyword alternatives on this blog.
Pricing
$24 per month: With this, Anyword will help you generate 20,000 words and access its basic features.
$83 per month: This grants you 30,000 words and access to every available feature.
Jasper
Jasper is a very diverse content creation tool powered by Artificial Intelligence. To date, Jasper remains one of the most popular GPT-3 tools in the AI writing world and has been used for range of things including product description writing and novel writing.
With almost no limit whatsoever, Jasper’s content is good. As for the quality of its content, I prefer a lot of other platforms including Copy AI and Writesonic.
But let’s assess its features.
Features
These are the features that set Jasper AI apart:
Product description
On product description writing, Jasper does a good job. In my experience, Japer’s product descriptions are quite average.
This is because I was drawn to Jasper because of the glossy reviews it had on writing blog posts. Upon trying it, however, I was badly disappointed.
I tried several things yet the content was as bad as it could get. I believe that many people got what they were looking for with it, but it didn’t work for me.
In fact, see an example of a blog post I used it to generate here:
The quality was so annoying and bad I saved the image you’re seeing above with “Jasper text.” And this is why I didn’t bother about the product description.
Long-form content
Jasper owes its popularity to writing blog posts. And like I said above, it’s why I paid $59 to access it. But I didn’t get the value for my money.
I will not recommend it.
Surfer integration
Jasper integrates with Surfer and that’s super useful to rank your content on Google.
Pricing
$49 per month: This will give you 50,000 words.
$82 per month: This gives you 100,000 words.
$232 per month: This gives you 300,000 words.
$500 per month: This gives you 500,000 words.
Which Product description writing software should you go for?
In case you need my expert opinion to help you make a decision to help you select a product description writing software, choose any of these three:
- Copysmith
- Writesonic
- Anyword
The reason for this choice has been explained in details in this article with relevant examples for real-life use cases, screenshots, and thorough analysis.
FAQs about product description writing software
Here, I answer some of the most popular questions I get about product description software.
How much should I charge for product description writing?
For product description writing, you can charge anywhere between $100 to $500 per copy, depending on your level of expertise. If you’re using a product description generator, however, you must adjust accordingly.
Who writes product descriptions?
Writing product descriptions is the job of a professional copywriter. If not, then it should be written by the storefront owner. But either of them can use any of the product description writing software we reviewed here to get better quality and streamline the process.
What is the importance of product description?
Product description is necessary if you want to make sales. It tells your target market about your product and what it does for them with just a few words. It’s an indispensable part of running an eCommerce business, irrespective of where you are running it from.
Writing product descriptions that sell can be a time-consuming task for an e-commerce business owner. Fortunately, there are a variety of software options available to assist you in quickly and efficiently writing compelling and optimized product descriptions. In this post, we've gone over the seven best product description writing software options for your company.
